Content Publishing Will Help Your Website
The idea of publishing content relating to who your business is marketing to is nothing new at all. For years, the standard was to write articles for professional journals, local business columns in the newspaper, or get on radio stations and give helpful advice during prime time listening hours during the drive home from work if you were in a business to consumer market.
While the above venues still work to some extent (although newspaper readership is down….way down over the last 15 years) to get your business in front of its target audience, there are two reasons that you should be publishing content on your business website in addition to all of the above.
The first reason is engagement with your current and potential customer base. Let’s face it, the internet is a big place and people are bombarded with offers more and more every day. Fresh content keeps them engaged and maintains top of mind awareness for you and your business.
Secondly, is for “getting a fresh look” from search engines. Back in November Google, the dominant search engine right now, updated their algorhythm to give fresher content a little “boost in rankings”, which you can read more about here.
Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
So, there is the potential for your information to show up very quickly in the search engines for new information. Plus, there is the added bonus of with more content comes more frequent visits from something known as a “search engine bot”…..we won’t get too technical here.
So how should you go about doing this? First of all, I recommend that you build your website on WordPress, a very popular content management system. It’s super easy to work with and makes content publishing as easy as writing something in a Word Document and pressing the “publish” button and poof, its live on the internet. This Denver SEO site right here is built entirely on WordPress as an example. What makes wordpress great for this is that you can make static front pages PLUS have a blog for updates for your readers.
On a side note, you don’t need to be “promotional” in your postings…the idea is to engage your customers and potential customers and give them information they want…to help them solve a problem or relieve a pain they are having.
If you’d like to find out more on how to get your own business website in front of 3 billion searchers a day, fill out the simple form on this page for a free online marketing assessment.